A significant part of my role at Steelcase involves leading and developing the art direction for both small and large scale photoshoots, in support of B2C promotional campaigns, evergreen content and web needs.

I collaborate closely with an incredibly talented team of photographers, videographers, and stylists to bring the creative vision to life. I select and secure locations, develop moodboards and provide direction for styling, select talent, and work with a producer on logistics, scheduling, etc. I also create and oversee the budget for these photoshoots.

On set, I provide hands-on creative direction from product setup, camera angle, set styling, wardrobe, talent, and the overall range of shots captured to ensure the final imagery aligns with the creative vision.

Year: 2022 - Current

Photographers: Dean Van Dis; Brian Miller
Prop Stylist: Kirsten Foxworthy
Wardrobe Stylist: Jess Hill
Retouchers: Logan Zillmer; Tyler Shumway